I
don’t know enough to know what questions to ask!
That’s o.k. – in fact that’s why we’re
here. We specialize in reviewing your business objectives and
guiding you through the process to develop a website that supports
your goals and improves your business. Typically we will start
by asking you what you want to achieve with a website, and the
conversation just flows from there! |
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What
is a domain name?
A domain name is your unique address on the Internet. You are
the only one with that domain name and it can be viewed all
over the world. Our domain name is "yepublishing.com". |
What is a URL?
URL is the abbreviation for Universal Resource Locator. It is
the more "formal" technical address of your website.
Our URL is: http://www.yepublishing.com. |
How
do I choose a domain name?
You try to use the name of your company as your domain name
because that is the first assumption of the user. You also try
to get the .com as opposed to .net or any of the other alternatives,
because people have become accustomed to .com. If your name
has been taken, try for variations of that name, but keep the
name as short as possible to avoid spelling errors and to make
it easier to type your name. When you're ready, we can do all
of this for you. |
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What
is web hosting?
All websites reside (are “hosted”) on special computers
(servers) which are always on and are connected to telecommunications
lines all the time. In addition, these computers are able to
“host” the numeric equivalent of your domain name
(the IP address). When you host your website, you are basically
renting space on the server and an IP address, enabling your
site to be continuously available and accessible when a user
types your domain name. |
What
is website maintenance?
Maintenance is the monthly upkeep of your site. Most good websites
have new content updated regularly. Some examples include product
changes, sales, menus. Fresh content is what will keep your
visitors coming back. |
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How
much do your websites cost?
We can tell you that our prices are very affordable and competitive
however, because every website is different in size, functionality,
and the information they provide, we cannot give an answer to
this question online. For a free consultation call us at 914-962-1990
and we will be happy to meet with you to discuss your interests
and needs. After hearing your desired specifications and requirements,
we will provide you with a written budget and proposal for your
project. |
What
types of websites are there? What is best for my business?
There are two basic types of websites: informational sites and
e-commerce sites. The site that is best for your business depends
on your objectives.
Your business can use an informational site to advertise your
products or services, offer customer service information, keep
your clients and associates updated on recent developments in
your industry, or provide any other product or service information.
An information site is most appropriate if your objectives include
economizing on customer service expenses, providing additional
details in support of your advertising, providing information
or entertainment, letting your customers know about new products,
etc.
E-commerce sites allow customers to purchase products online.
If you have a product (or service) for sale, and you would like
to offer it to a broader customer base, e-commerce is for you.
We will meet with you to discuss your goals and determine how
you can use a website most effectively. |
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How
long will it take to develop a website?
Our site development process takes anywhere from 4 to 8 weeks,
depending on the size and the complexity of the project . |
What
if I have a website, but want to give it a new look?
We do re-designs all the time. It is important to update as
well as change your website every so often so as to keep your
customers interested. |
Who
provides the content to go on the website?
We will design the website to best reflect your business. We
will provide graphics, layout and colors to incorporate the
products and/or services you are selling. You will provide your
logo (or we can create one for an additional fee), photos of
specific items and any text for your establishment that will
be used on the site. |
What
about fancy design elements? Are they necessary?
Determining the design style that works best for your business
is largely dependent on identifying your target audience and
determining the elements most likely to appeal to them and to
support your products. For many businesses (particularly for
e-commerce sites) a simple, clean, straightforward design is
most effective because you want your customers to complete a
transaction.
Our staff is skilled in the use of the latest technologies (including
Flash) and incorporating them in the most effective presentation
for your purposes. We also have the marketing background to
advise you on when not to use the “bells and whistles”
if doing so will interfere with your business interests.
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Can
you build or host websites for clients outside the area?
We can work with clients all over the world. In fact, we have
a few clients as far as the Caribbean. |
Can
we start with a small site and make it larger later?
Absolutely. It is better to have a small site available than
to not have any web presence at all. Today the web is used as
easily as the yellow pages was 15 years ago, and if your business
is not online, it will not be found when a search is made. |
Do
you develop e-commerce sites?
Yes we do. We can build e-commerce sites that handle one product
to sites that sell 5000 products or more. E-commerce sites include
shopping carts and process credit card transactions on a secure
server. |
What
if I have a website hosted elsewear but want to host with you?
We can move your site to our servers without a problem. |
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What
is search engine registration and who does it?
Search engine registration or submission is the process of getting
your website listed by the search engines (Google, Alta Vista,
HotBot, Netscape Search, AOL Search, DirectHit, Lycos just to
name a few), so that your site will be listed when someone types
a keyword into a search engine. We will register you with several
of the major search engines at no charge. |
What
is search engine optimization or SEO?
This a process for preparing your site to be listed
by the search engines. At Yorktown e-publishing, we begin this
process the moment we take you on as a client. A properly optimized
website has well written page content and appropriate html tags
including: alt tags, meta tags, title tags, and keywords. There
are other factors involved that will get your site noticed and
we will be happy to discuss them with you.
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How
can I tell if anyone has visited my website?
For a fee of $10 we will run an in depth report using our special
"Web Trends" software for one month. Monthly usage
reports are posted in a password-protected directory on your
website and include information on the number of visitors to
your site, the duration of visits, referring websites and much
more. |
How
do I market my website?
Besides registration and optimization with the search
engines, it is important to advertise your website. This can
easily be done by including your web address on every piece
of your stationery along with your mailing address and phone
number. Advertisements in local papers, radio, giveaways, direct
mail and cable TV are some other ways to market your site. |
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